What this is
Product identity, scope, and headline findings. Read first.
Product Map(n.)
A current-state baseline of your product. Accurate, evidence-backed and consistent from product to product.
A Product Map is the thing that should exist but doesn't. It's in someone's head. Half documented, outdated or buried in the backlog somewhere.
We map your product in days. Before the next big decision.
Most transformation starts blind.
73%
of failed cloud migrations discover critical dependencies after work has started.
A Product Map finds them first.
CIO Dive, 2025
42%
of enterprise AI projects abandoned in 2025. The data and product structure were the gap.
A Product Map gives AI the structure it needs.
S&P Global
96%
of CIOs are involved in M&A transactions. What's in each product often surfaces only mid-integration.
A Product Map captures it before Day 1.
EY 2024
What a Product Map is.
A clear read of what's in your product. Four sections, plain language, evidence behind every claim. Same shape every time.
What we mapped
The territory. Surfaces, templates, pages, flows, forms, data, tracking.
What we verified
How every claim is graded. Evidence trail, links to the full proof.
Worth a conversation
Gaps, heads-up observations, topics for the next discussion.
Reads like an independent third-party report. Closer to investigative journalism crossed with an audit document than to a product UI.
Not every product is the same shape or complexity. Some estates span multiple surfaces (web, mobile, admin, partner portal) with dozens of authenticated flows. Others are tight, single-surface tools. A Product Map flexes to the territory while keeping the four-section structure consistent.
Lucid is what a BA draws. KYP.ai is what users do. Map My Product is what the product contains.
See an example.
Sample coming soon
A real Product Map of a public product is being prepared. Until it's published, this slot is reserved. To preview the deliverable in advance, get in touch.
Get in touchWho it's for.
A Product Map is built for the moment before a major decision about an existing product.
- Before a redesign
- Establish a baseline to avoid surprises later.
- Before a migration project
- Skip the witch hunt and avoid crawling through out of date legacy docs.
- Before briefing a vendor
- Brief vendors from a shared baseline and skip paying twice for discovery.
- Before build or buy
- Know what's there before you spec what comes next.
- Before M&A integration
- Map both estates so Day 1 brings no surprises.
- At the start of product strategy
- Build strategy on a baseline, not on wishful thinking.
- When you've just inherited it
- Get up to speed fast when starting a new role.
Most often: transformation, portfolio, product, ops, BA, PMO, delivery, or tech leads. AU primarily, expanding from there. Especially valuable across more than one Product Map. The maps read as a coherent set rather than a collection of one-offs.
How it works.
From kickoff to a Product Map in days, not months.
01
Scope it
A free 30-minute call to identify the product, surfaces, and any access needed. Read-only test accounts are typical.
02
Map it
We autonomously navigate the product, capture pages, flows, forms, fields, and tracking, and grade every claim by evidence.
03
Author it
We assemble the four-section Product Map with findings and conversation topics.
04
Review it
A 60-minute walkthrough with you. Any gaps surface and get a second pass.
05
Hand it over
Delivered as a standalone web document, with a printable version. Yours to share with your team, your board, your agency, or your vendor.
Frequently asked.
What does a Product Map cost?
A Product Map costs a fraction of a typical BA discovery engagement. For anchor, a typical BA-led discovery engagement in AU enterprise runs $30K to $80K and takes around two months. Specific quote depends on your product's shape and complexity, easiest to discuss in a free 30-minute scoping call.
How is this different from Lucid or Visio?
Lucid is what a BA draws. A Product Map is what the product contains. Lucid produces a diagram of what someone hand-drew. We produce an evidence-graded inventory of what's actually there.
How is this different from KYP.ai or task mining?
KYP.ai is what users do. A Product Map is what the product contains. Task mining observes user behaviour and is bounded by what users actually did. We walk the product directly, including pages users rarely touch.
How does this sit alongside a BA or consultancy discovery engagement?
Different shape. We accelerate the early work and hand off a clean baseline to your BAs, consultancy, or vendor. Frees them to focus on interpretation and recommendations. Days not months, at a fraction of the cost.
What if our product is authenticated or confidential?
We work with the access you provide. Read-only test accounts are typical. Nothing leaves your control. Confidentiality can be agreed in writing before scope.
Will the map go stale?
Like any baseline, yes, eventually. The map is dated. Re-running it on the same product is cheaper than the first capture, so drift is detectable and recapture is straightforward.
What's not in a Product Map?
Not a PRD. Not future-state recommendations. Not a remediation plan. Not enterprise architecture. Not user-research findings. Strictly current-state, structural, evidence-backed.
Do you use AI?
Yes, as part of the workflow. Not "throw it at AI and hope". We employ a structured, evidence-based approach so you can see what was directly observed, what was inferred, and what was synthesised. Humans are in the loop along the way to ensure quality and consistency.
Who's behind this?
Built by David Webb, an AU-based product person. A career making complex digital products simple. Sitting at the convergence of customer, business and technology. Map My Product productises that pattern.
Get in touch.
If you'd benefit from an accurate current-state product baseline, here's how to reach me.
Email
hello@mapmyproduct.com
LinkedIn
linkedin.com/in/davidtheproduct